The importance in Branding your Business

It’s common for people to not understand the true importance in branding. With the convenience of online graphic design and logo design tools, the true value in a graphic designer or firm building a brand identity and design is easily lost. Let’s go over why that $100 logo won’t cut it and you will find yourself re-branding your business sooner than later. Not only that, your business will lack in the areas listed below.

Let’s start with the basics.

In a nutshell, a brand is the set of perceptions people have about your company. It is a selective curated expression of your businesses value that lives in people’s hearts and minds. Branding is the set of actions you take to cultivate your brand. When done properly, your brand becomes your businesses visual voice, all combining to cultivate a very specific feeling and meaning.

Your brand helps set you apart from the competition.

In today’s massive growth of entrepreneurship and online businesses, it is absolutely critical to stand apart from your competitors and have a clear visual identity and brand. Regardless of the type of business you are in, a solid brand and visual identity will always set you apart.

A strong brand helps customers know what to expect.

A brand that is consistent and clear forms trust in the customer because they know exactly what to expect each and every time they work with you brand.

Your brand helps you create clarity and stay focused.

It’s very easy to wander around from idea to idea with nothing to guide you… We’ve all been there. It doesn’t take long to be a long way from your original business plan.

A clear brand style guide and logo identity helps you stay focused on what you do best, running your business. By investing in your brand early on, you can be strategic and guide your marketing efforts which in turn will save you time and money.

Your brand helps you connect with your customers emotionally.

A good brand connects with people at an emotional level, they feel good when they buy from you.

A strong brand provides your business value.

A strong brand will provide value to your organization well beyond your physical assets.

Your brand tells your story.

Your full brand experience, from the logo and visual identity to the way that your phones are answered, show your customer about the kind of company that you are.

Are all of your points of contact telling your story in an accurate way?

Not sure where to start? Check out our blog for the steps to creating a successful brand.